Return on Assets (ROA)
For every dollar invested in your business, how many cents of profit are you making? Shows how well you're using what you own.
- How it's worked out
- (Net Profit / Total Assets) × 100
- Which way is better
- Higher is betterHigher is better for cash.
Written by Mandy Walker, founder of Focus on Cash. Updated October 2026. This explanation comes from the glossary inside Focus on Cash, so it matches the words you see in the app.
Related measures
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