Strategic Value
What a buyer will pay for things the accounts do not show, such as technology, customers, a brand, or what the buyer can do with the business. It is why a startup with little profit can still sell for millions. In Buy and Sell you type it in dollars and it is added to the goodwill.
- How it's worked out
- Typed in dollars
- Which way is better
- Read it in contextNeither higher nor lower is better on its own. Read it alongside the measures around it.
Written by Mandy Walker, founder of Focus on Cash. Updated October 2026. This explanation comes from the glossary inside Focus on Cash, so it matches the words you see in the app.
Related measures
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