Growth Rate Hierarchy
The ideal order: Cash flow grows faster than profit, profit grows faster than sales, sales grows faster than assets. This means you're getting more efficient as you grow.
- How it's worked out
- OCF Growth ≥ Operating Profit Growth ≥ Sales Growth ≥ Assets Growth
- Which way is better
- Read it in contextNeither higher nor lower is better on its own. Read it alongside the measures around it.
Written by Mandy Walker, founder of Focus on Cash. Updated October 2026. This explanation comes from the glossary inside Focus on Cash, so it matches the words you see in the app.
Related measures
See it first
See your business clearly.
Mandy Walker, the founder, will walk you through the platform and answer your questions.