Rolling 12 Month Trend

Shows your long-term annual direction. Compares overlapping 12-month periods that shift by one month to reveal real growth patterns beyond seasonal swings.

How it's worked out
((Current 12-Month Avg − Previous 12-Month Avg) / Previous 12-Month Avg) × 100
Which way is better
Read it in contextNeither higher nor lower is better on its own. Read it alongside the measures around it.

Written by Mandy Walker, founder of Focus on Cash. Updated October 2026. This explanation comes from the glossary inside Focus on Cash, so it matches the words you see in the app.

All 132 measures

See it first

See your business clearly.

Mandy Walker, the founder, will walk you through the platform and answer your questions.