Marketing & Sales Expenses
All costs related to attracting and converting customers: advertising, promotions, sales salaries and commissions, trade shows, website costs. Tracked as a percentage of sales to measure efficiency.
- How it's worked out
- (Marketing & Sales Expenses / Sales) × 100
- Which way is better
- Lower is betterLower is better for cash.
Written by Mandy Walker, founder of Focus on Cash. Updated October 2026. This explanation comes from the glossary inside Focus on Cash, so it matches the words you see in the app.
Related measures
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