Operating Expenses

All the costs of running the business that aren't directly making the product: rent, office salaries, marketing, insurance, admin stuff.

How it's worked out
General & Admin + Marketing & Sales
Which way is better
Lower is betterLower is better for cash.

Written by Mandy Walker, founder of Focus on Cash. Updated October 2026. This explanation comes from the glossary inside Focus on Cash, so it matches the words you see in the app.

All 132 measures

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